About the AMA Consortium
The principal goals of the consortium are:
- Knowledge Exchange: Engage in meaningful discussions and knowledge-sharing sessions to deepen our understanding of emerging substantive marketing trends and strategies.
- Skill Enhancement: Learn new thinking and approaches that will empower young scholars to conduct more impactful and innovative marketing strategy research.
- Supporting Future Talent: Provide constructive feedback to student and young faculty presenters, nurturing the next generation of top marketing researchers and leaders.
- Community Reinforcement and Identity Build-up: Generate a strong spirit of marketing strategy community within the larger marketing field.
The key idea of the consortium is to function (a) as a developmental platform for the training and thinking of aspiring colleagues and (b) to enhance the stature of the field of marketing strategy in academic research and impact in society. As such, we want to foster visibility and top publications in our journals.